Privately printed at the Press of M.P. Gould Company. 10” x 12.5”, string bound, brown illustrated wraps,  pp. with four images of the NY offices. Some wear to covers at edges, foxing on opening pages, otherwise VG+.
M.P. Gould was an advertising company in New York at the turn of the twentieth century, and this publication looks back at their drug store System of Advertising begun in 1901. Sections include How to Advertise to Women, Ideas for a Thanksgiving Turkey Guessing Contest, Building up a Telephone Trade, Window Displays, Displaying Books, and Jewelry and Optical Advertising. Not found in commerce or in OCLC. Item #462