Three-ring binder, 9.5” x 11.5”, in water-stained (affecting final tabbed divider) and faded black limp leather binding, overall VG+ with some offsetting and edgewear to pages. The opening page reads, “The leather file is for your use. The continuation of it depends upon your treating it as you would your personal property. Please keep it in good shape.” Seven tabbed dividers: Magazine, Newspaper, Radio, Bill Posting, Express Posting, Street Car, Misc. Includes numerous typed bulletins on Wrigley Chicago office letterhead, which were mailed, usually monthly, to Culley on the road and were to be inserted into his binder. Highlights include:
• Twenty-four Wrigley Ad-itorials (most laid in), featuring comic page advertisements for Wrigley’s appearing July-August 1936.
• One-page announcement of the new Wrigley Spearmint Gum sign at Times Square designed by artist Dorothy Shepard (poor condition, folded), along with an 8” x 10” photo.
• Reprints from Movie Mirror, “Motion Picture” and Physical Culture that highlight that chewing Wrigley’s is a beauty secret for women and an “excellent exercise for beautifying the mouth.”
• More than thirty reprints of Wrigley’s Gum advertisements, including 15-20 directly marketed to women.
• Typed list (3-31-36) of “March of Time” advertising campaign and the cities and radio stations across the U.S. that will air the spot, along with photo of Myrt and Marge CBS radio show.
• Intriguing typed letters to Culley (who was of the Florida Division) from Chicago General Offices about a variety of issues, including 1937 Wrigley’s Calendar offers, prospective salesmen, insurance, life-size Big Girl Cutouts for stores, updates on Juicy Fruit store advertising and display holders, Wrigley’s Iced Drink Spoon Offer, notification of price change for Wrigley Book Matches, unsalable gum, nine pages describing what to do and who to contact in case of an automobile accident, and a 1935 letter that announces the company is combating legislation that would tax chewing gum.
• Typed 1935 Georgia Retail & Jobbing Route sheets for Culley (Adv. Car #236), which included the names of towns to visit, their population and number of stores, and the name of his hotel.
A remarkable binder containing over 180 pp. of Wrigley’s Gum sales and advertising material to be used by Culley, a salesman traveling the South during the Great Depression. Item #265